MILO launched in south africa
5 years after launch in australia
evolution from ‘fortified food drink’
sponsored comrades marathon 1982
enriched with b-vitamins
launched ready to drink
Launched actigen-e for sustained
u13 football sponsorship
marketing excellence gold award sport sponsorship(business times, 2012).
rtd voted 2nd coolest dairy drink(generation next survey 2012, 2013).
u13 boys and girls football & netball sponsors (partnered with government 2014)