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1939

2

MILO launched in south africa
5 years after launch in australia

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1940-late 1990's

3

evolution from ‘fortified food drink’

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1940-late 1990's

sponsored comrades marathon 1982

4 5

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2000

6

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2000

enriched with b-vitamins

7 8 9

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2001-2006

10

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2001-2006

11 12

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2007

launched ready to drink

13

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2007

14

Launched actigen-e for sustained
energy release

15

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2009-2014

16

u13 football sponsorship
since
2009

18

marketing excellence gold award sport sponsorship(business times, 2012).

rtd voted 2nd coolest dairy drink(generation next survey 2012, 2013).

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2009-2014

17

u13 boys and girls football & netball sponsors (partnered with government 2014)